Postcards Postcard advertising is a powerful, yet extremely affordable, method of getting your message across to your customers. Quick to print and inexpensive to mail, postcards are your most efficient method of advertising. They catch your customer's attention when they arrive in their mailbox, and their immediate impact means more customer hits and a greater response rate. So, how can your business use postcards in promotion and advertising? Direct Mail Advertisement: Announce a new product, promote an upcoming sale, or use it as a coupon for discounts, free samples, or promotional gifts. Website Promotion: Promoting a new website requires more advertising effort than merely uploading your files to your server. Let people know your website is up and running! Follow-Ups/Reminders: Dentists and doctors can use the cards to remind patients that they are overdue for their next appointment...and mechanics use them when a customer's car is due for a maintenance check-up and an oil change! Trade Show Announcements: Drive patrons to your booth with pre-show reminders and booth numbers; perhaps they can drop their postcard into a bin for show-floor raffles and giveaways. Thank You Notes: Customers appreciate when companies appreciate their patronage. Let shoppers know you're thinking about them, and they'll become repeat customers. Greeting Cards: Holidays offer timely reasons to keep in touch with clients, and a card arriving in their mail may well find its way hanging on the wall of their office! As we mentioned, postcards are quite inexpensive to produce. A minimum order of 500 4"x6" postcards costs about $100, and the price per card decreases with larger orders (you can print 10,000 cards for less than $800!). And remember, the postage on a postcard is almost 40% lower than for a regular first-class letter. Direct mail has been proven to be the most efficient way to obtain new customers. With $250 billion in sales revenue directly attributed to direct mail, your company needs to get a piece of that pie! Contact Perfect Circle Design to discuss your advertising and printing options, and attract new clients to your business.
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